Videogame advertising: Institution

Task 1: developers and publishers

Research the following game developers/publishers:

Rockstar Games
Background: 1998
Owner/founder: Mr. Sam Houser
Most successful games: Grand theft auto 
Interesting fact about the institution: As of February 2014, Rockstar Games titles have shipped more than 250 million copies.

EA (Electronic Arts)
Background: 1982
Owner/founder: Mr. Trip Hawkins
Most successful games: The Sims
Interesting fact about the institution: They are also in partnership with Fifa

Zynga
Background: 2007
Owner/founder: Mr. Mark Pincus
Most successful games: Farmville
Interesting fact about the institution: States its mission as 'connecting the world with games'

Nintendo
Background: 1889
Owner/founder: Fusajiro Yamauchi
Most successful games: Mario Kart
Interesting fact about the institution: Made many consoles too

Sony Computer Entertainment
Background: 1993
Owner/founder: Andrew House
Most successful games: None found
Interesting fact about the institution: They own all PSP's


Task 2: Advertising agencies

Look at the following advertising agency websites:

W+K Amsterdam

1. What do the letters stand for? (Clue: look at the very bottom of the website)
   Weiden + Kennedy Amsterdam
2. What brands have W+K Amsterdam advertised?
   Electronic Arts
3. In your opinion, what is the most creative campaign on their website?
   Fifa 14
4. What videogame campaigns have they created?
   We are FIFA 14
5. What additional information can you find out about the FIFA14 advertising campaign?
   They includes many celebs

Rokkan

1. How long has the Rokkan advertising agency been around for?
   Launched in 2000 from a living room in New Jersey, founding partners John Noe, Chung Ng and Charles Bae decided that they wanted to try a radically different approach. 
2. Where is Rokkan based?
   3 modern based HQs in America
3. What brands have Rokkan advertised?
   Dishonoured
4. Why was Rokkan's campaign for the videogame 'Dishonored' so successful?
   Kicked of with a leak of the trailer
5. Who was the publisher for 'Dishonored'?
   Bethesda

Task 3: Regulatory bodies

PEGI

Visit the PEGI website and have a look around. 

Now click on the FAQ section of the website and answer the following questions:

1. What is PEGI and where is PEGI based?
   Europe
2. How does PEGI rate games?
   Depending on the content
3. What are the age classifications used by PEGI?
   Age ratings: 7, 12, 15, 18
4. What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)?
   Violence, Sex/Horror, Drugs, Gambling, Online, Discrimination, Bad Language
   

ASA

Visit the Advertising Standards Authority website and have a look around. 

Now click on the About section of the ASA website and answer the following questions:

1. What is the ASA's mission?
   To ensure all advertising is appropriate for the target audience
2. What are the ASA's values?
   Consistent and Proportionate, Reliable and Ethical, Fair and Respectable to all, Accessible and helpful etc..
   

1. The company that was advertising:
2. Why someone complained:
3. Whether the complaint was upheld and why: