Promotion and Marketing of - FIFA 14

Name of game: FIFA 14
Release date: 27th September 2013
Institutions behind the game (game studio/publisher): EA sports

Print

1. What print adverts were used to advertise the game? Find examples and post them on your blog.
   Bilboards Adverts. Newspaper ads.
2. What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?
   Central image of Messi, worlds best football player which makes the people read it. Image in focus with the key that Messi is holding in order to persuade the viewer to embark on the journey. Slogan is directing the audience to go on the journey with the plyers in the game.
3. Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
   'Graphics are phenomenal' - Sky Sports - Positive
   'A whole new world of football' - Daily Mail - Positive
   'Makes you feel as if you have become a foptballer' - Hello - Positive
4. Did your game feature on any videogame magazine front covers? Find examples and explainNo. Only promoted on the inside of magazines.
5. Why a front cover feature is so successful in promoting a game to itstarget audience.
   Front covers are the thins that essentially make someone buy the magazine. Its the first thing that catches their eye when wanting to purchase a magazine that is why it is so important.

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.
   Yes - www.youtube.com/watch?v=FVsgs0273EE
2. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience.
   Yes - www,youtube.com/watch?v=AMPrtUd4WW8. It is effective in promoting the game as it has the worlds best football players on screen and portrays the fascinating graphics on FIFA 14 compared to FIFA 13. This intrigues the audience as they would like to have the chance to play the game.
3. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.
   Gameplay videos are effective as they convey real life graphics. Also - www.youtube.com/watch?v=Rysk2aB67Ss is a video review. These factors all promote the game as it augments how the game has been tweaked and updated with graphics to make the youths want to play.

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?
   Yes. The most rated footballers are on the website with the repeated quote ''start your journey' which encourages teenagers to play and go on the FIFA adventure.
2. Are there any creative or interesting aspects to the game's official website?
   Yes, they included video gameplay, of somebody playing the game to accentuate the difference between the new edition and the FIFA 13 edition.
3. Does the game have a YouTube channel?
   Yes. FIFA 14.
4. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
   Yes. Channel: KSI - www.youtube.com/watch?v=3kqzFK8MOUY.
5. How does user-generated content such as gameplay videos help to promote the game?
   User generated videos help promote the game by WORD OF MOUTH. Once somebody views the video and tries out the game, they may recommend it to their friends or families. Eventually, a cycle will occur where everyone begins to gossip about the game which will promote it to other individuals.

1. How many 'likes' has your chosen game's Facebook wall had?
   187,049 likes.
2. Choose two of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
   FIFA is becoming a major hit - influences the individuals to buy it.
   FIFA 14 is in stores now. BUY OR PRE-ORDER! - directing the readers to buy it.
3. What is your chosen game's Twitter hashtag?
   #FIFA14 or #FF14 or #FIFA
4. How did the campaign use Twitter to promote the game?
   Famous footballers eg: Rooney, Ferdinand, Neymar tweeted about the game. As they have many followers, word of mouth came about and many got the tweet on their TL's.
5. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.
   Instagram posts by Bale, Messi and Neymar. Interests people more that the players play the game and they will buy it if they recommend that it is good.

Other

1. What else can you find from the marketing and promotion of your chosen game? A launch event? Stories appearing in newspapers? Celebrity endorsement? Scandal or controversy?
   Like every game there will always be some controversy as not everyone likes it. However, through video ratings, instagram posts and twitter reviews, the game comes across as a great edition to the FIFA family.
2. Write down anything else of interest at the end of your case study blogpost.Fifa 14 is a great game. With great graphics, and great teams and players.