Promotion and Marketing of - Wii Party

Name of game: Wii Party
Release date: March 2012
Institutions behind the game (game studio/publisher): Wii / Nintendo

Print

1. What print adverts were used to advertise the game? Find examples and post them on your blog.
   TV adverts - as it appeals to families prior to the fact that they watch TV together, and would make the decision to buy the game all together.
2. What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?
   Central image of people playing the game, mainly in groups which makes the people feel as though the game will make them socialise. Colours are bright as it is representing a party and wants the audience to gain a happy, fun environment.
3. Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
   'Fantastic and fun' - Daily Mail - Positive
   'Really creates a relaxed and calm atmosphere' - Guardian - Positive
   'Wanting to lose a few pounds can happen with these games' - The Times - Positive
4. Did your game feature on any videogame magazine front covers? Find examples and explain.
    No. Only promoted within the magazines.
5. Why a front cover feature is so successful in promoting a game to itstarget audience.
   Front covers are the things that essentially make someone buy the magazine. Its the first thing that catches their eye when wanting to purchase a magazine that is why it is so important.

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.
   Yes - https://www.youtube.com/watch?v=Mftku6Eta-I
2. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience.
   Yes - https://www.youtube.com/watch?v=C4zxOoyKxu. It is effective in promoting the game as it has the worlds best football players 'Jamie Redknapp' on screen. This intrigues the audience as they would like to have the chance to play the game.
3. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.
   Gameplay videos are effective as they convey real life graphics. Also - https://www.youtube.com/watch?v=Y4Le9TNDzqA is a video review. These factors all promote the game as it augments how the game has been tweaked and updated with games  to make the families want to play all together.

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?
   The website for Wii Party includes various colours to emphasise the word 'Party'.
2. Are there any creative or interesting aspects to the game's official website?
   Yes, they included video gameplay, of somebody playing the game to show how active and how people enjoy playing the game.
3. Does the game have a YouTube channel?
   Yes. Wii Party.
4. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
   No.
5. How does user-generated content such as gameplay videos help to promote the game?
   User generated videos help promote the game by WORD OF MOUTH. Once somebody views the video and tries out the game, they may recommend it to their friends or families. Eventually, a cycle will occur where everyone begins to gossip about the game which will promote it to other individuals.

1. How many 'likes' has your chosen game's Facebook wall had?
   189,234 likes.
2. Choose two of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
   Wii Party is an actual party - influences the individuals to buy it.
   Wii Party is in stores now. BUY! - directing the readers to buy it.
3. What is your chosen game's Twitter hashtag?
   #WiiParty.
4. How did the campaign use Twitter to promote the game?
   Through celebrity endorsement. Celebrities on twitter had marketed the game and this lead to their followers also becoming acknowledged with the game.
5. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.
   Instagram posts singers and athletes which promoted the game to their fans.

Other

1. What else can you find from the marketing and promotion of your chosen game? A launch event? Stories appearing in newspapers? Celebrity endorsement? Scandal or controversy?
   Like every game there will always be some controversy as not everyone likes it. However, through video ratings, Instagram posts and twitter reviews, the game comes across as a great edition to the Nintendo Wii games.
2. Write down anything else of interest at the end of your case study blogpost.Nintendo is a great game, with amazing active and fun programmes.