AIDA exercise - marketing a new game

Task 1
Summarise who might play the game and what platform they will play it on. Give it a title.

Task 2
Use AIDA to plan a 10 minute marketing campaign for the new game:

A: How will you create marketing materials that attract audience attention to the game?
I: How will you generate audience interest?
D: How will you stimulate audience desire to buy the game?
A: How will you promote audience action?

Task 3

Write up your notes on your blog and be prepared to share your ideas with the class.

Game 9

Music game. Players use a special microphone to pick up their own musical sounds, and play along to a series of tracks. They can use any musical instrument, or sing, and the game will interpret the notes they produce and check them against the original track. Their ability to play / sing in time and in key will be assessed for each song. Play can be in rehearsal or gig mode. In gig mode, the higher the score, the better the venue for the next gig.

Task 1: 

The target audience for the game Be A Star is that it would appeal to people who are interested in 

music of all types of genres, in particular youths. The platforms that Be A Star would run on are the 

Nintendo Wii, The Kinect on Xbox, and Playstation Move. 

Task 2:

I will create marketing materials that attract audience attention to the game through creating some billboards on public transport, because a lot of youths use public transport, so this would help generate interest in the game. In addition, I will promote the game through social media, by using websites such as Twitter and Facebook, word of mouth would take place and this would help generate interest in the game and promote it at the same time. To help generate desire to buy the game, I will have celebrity endorsement, in particular, I will have celebrities who cannot sing very well, people such as Keith Lemon and Simon Cowell, by adding these people in particular that cannot sing, it is more appealing as it would be funny and more enjoyable, whereas having a celebrity who can sing very well would put the audience off buying the game as they would think they cannot do as well as the professional singer.