Star Trek

Star Trek: blog tasks

1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.

February 2013

Retailers post circulars online

‘Making of’ video released

UK launch event at the Science Museum - fans of the film can actually physically see what went well with the making of the game and can get involved in some activity.

June 2011

E3 announcement and teaser trailer - E3 is a world wide gaming centre where they post notices on new and upcoming games, so people who follow about this game must have begun a hype as they new when the game was coming out.

2)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer -  action, superpowers and conflicts which may interest the audience of explorers who aim to seek escapism
• Full trailer - increased action which creates hype and publicity amongst the audience
• Comedy trailer with William Shatner - celebrity endorsement which creates a personal relationship between the audience and William Shatner -with the Blumer and Katz- theory.

3) How many views did these trailers receive in total?

Teaser trailer - 107,732

Full trailer - 4,052

Comedy trailer with William Shatner - 66,124

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

For the hype at the end to be immense, as all of the adrenaline would have built up once the three years had passed. However, the game was unsuccessful in succeeding to appeal the audience.

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Personally, I don't think it was successful as the reviews that it had gotten were terrible, thus suggesting the audience weren't satisfied.